Handwashing

Diarrhoeal disease is the second leading cause of death in children under five years old, and is particularly prevalent in emergency situations. Handwashing can reduce the risk of diarrhoeal disease by up to 48%. Oxfam, Unilever’s Lifebuoy soap, and Unilever’s Chief Sustainability Office conducted research with emergency-affected mothers in the Philippines, Pakistan and Nepal in […]

The Mum’s Magic Hands (MMH) programme is a set of promotional activities designed to increase the practice of handwashing with soap in emergencies. It was developed by Oxfam in partnership with Unilever’s Lifebuoy soap and Unilever’s Chief Sustainability Office using the most common emotional motivators (nurture and affiliation) found across three Asian countries. See the […]

Mum’s Magic Hands’ programme resources for rapid response include materials to run meetings with groups (storyboards and images of handwashing with soap) and visuals for making posters and stickers to remind target groups of the importance of handwashing with soap. The storyboard presentation includes story scripts and images which can be printed out to tell […]