Notification

23 million people in the Horn, East and Central Africa are facing facing severe levels of hunger. Donate now.

Overview

The Mum’s Magic Hands (MMH) programme is a set of promotional activities designed to increase the practice of handwashing with soap in emergencies. It was developed by Oxfam in partnership with Unilever’s Lifebuoy soap and Unilever’s Chief Sustainability Office using the most common emotional motivators (nurture and affiliation) found across three Asian countries. See the MMH Field Guide for rapid implementation of handwashing promotion in emergencies.

Key to implementing the MMH programme are community facilitators or volunteers (handwashing ‘champions’). This training guide will help you to train MMH champions using the MMH Storyboard and other resources.

Additional details

Publisher(s)

ISBN

978-1-78748-274-6

How to cite this resource

Citation styles vary so we recommend you check what is appropriate for your context.  You may choose to cite Oxfam resources as follows:

Author(s)/Editor(s). (Year of publication). Title and sub-title. Place of publication: name of publisher. DOI (where available). URL

Our FAQs page has some examples of this approach.

Related resources

Here are similar items you might be interested in.

Browse all resources