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The Mum’s Magic Hands (MMH) programme is a set of promotional activities designed to increase the practice of handwashing with soap in emergencies. It was developed by Oxfam in partnership with Unilever’s Lifebuoy soap and Unilever’s Chief Sustainability Office using the most common emotional motivators (nurture and affiliation) found across three Asian countries. See the MMH Field Guide for rapid implementation of handwashing promotion in emergencies.

Key to implementing the MMH programme are community facilitators or volunteers (handwashing ‘champions’). This training guide will help you to train MMH champions using the MMH Storyboard and other resources.

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