Evaluation of ‘We Can’ Campaign to End Violence against Women in South Asia: ‘Light Touch’ Review of Year 1

Overview

Nearly half of women in South Asia will experience some form of violence within their homes and communities. The We Can campaign aims to reduce the social acceptability of violence at regional, national and community level in six countries of South Asia by changing popular ideas, beliefs and practice. The objective is to mobilise 5 million voluntary change agents (change makers) who will work to influence a further 10 people each. The purpose of the Review was to provide Oxfam and the We Can campaign team with an assessment (based on a limited snapshot view) of the achievements, learning and challenges of the first year of the campaign, which has focused on identifying change agents and developing their capacity to influence.