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This evaluation is presented as part of the Effectiveness Review Series 2015/16, randomly selected for review under the good governance thematic area. This report documents the findings of a qualitative impact evaluation, carried out in May 2016. The evaluation used process tracing to assess the effectiveness of the GROW campaign in Tajikistan.

In an effort to complement agricultural value chain programming implemented by a variety of organisations in the Khatlon region of Tajikistan, Oxfam GB (OGB) integrated aspects of its global advocacy campaign, GROW. The GROW campaign takes a multi-pronged approach to the multi-faceted issue of global food insecurity by focusing on a diversity of causes, including climate change, land reform issues, industrial farming, and private sector policies. In Tajikistan, the campaign team selected contextually relevant key issues to guide its advocacy activities, including climate change, land reform, and water availability with a focus on women smallholder farmers as the key agricultural producers. OGB did this through trainings, workshops, round tables, and highly visual events integrated with previous and currently existing programming.

In Tajikistan, the GROW Campaign was implemented in a distinctive way by leveraging synergies between previous, existing, and future programming both directly and tangentially related to the main themes of the campaign. Rather than serving as a standalone campaign, GROW served as a platform from which to promote, influence, and advocate on issues through related projects being implemented on the ground.

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