Improving agri-food marketing in developing economies: contractual vegetable markets in Ghana
Overview
Smallholder farmers in developing economies face a range of marketing and exchange problems. This article concerns the organisation of vegetable markets in Ghana, in which transactions are characterised by uncertainty, mistrust and undeveloped buyer-seller relationships. It recommends adopting written standard form contracts to improve buyer-seller exchange and suggests key contractual features. Contracts furnish major advantages over existing verbal agreements by specifying the terms of an agreement by which performance can be measured and improving business attitudes and enhancing moral obligation.
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