Pop culture with a purpose: Violence against women in Bangladesh

Overview

Violence against women and adolescent girls is a systemic and ingrained problem in Bangladesh. Oxfam Novib worked with a group of local partners in Bangladesh, including BRAC, WECAN, HASAB and Rupantur, to address the problem in the Khulna Division through an intervention strategy centered on the utilization of edutainment methodologies.

The project combined interactive, high quality modern communications tools, including televised docudramas and public service commercials, and traditional edutainment, such as street theatre, together with targeted and more intense school and community interventions in 10 select locations in the Khulna Division.

As a result, more than 3,000 students (60 percent were girls) and 3,000 parents reported changing their values and attitudes towards sexual violence against adolescents. Through a mass campaign, the project reached approximately 500,000 people across the Bangladesh.