The escalation of violence in Gaza and Israel is leaving people in Gaza in urgent need of humanitarian support. Please donate now.

Available documents

No available documents

Oxfam Policy & Practice provides free access to Gender & Development and Development in Practice journal articles.

Download from publisher


Is it preferable for aid agencies to listen to their prophetic calling and risk their hard-earned credibility by engaging in advocacy that is intended to avert disasters, or should NGOs instead be wary of calling wolf too often? Written from the perspective of an advocacy practitioner, this article looks at the conflicting pressures on NGOs both to scale up and to limit advocacy during disasters. It is important to evaluate NGOs’ motives and also the impact of their preventive advocacy efforts: whenever advocacy is an issue, questions of accountability, veracity, and legitimacy are never far from the surface. The paper ends with a plea to NGOs to take seriously their credibility as a resource which should be risked, where necessary, as part of the overall humanitarian ethic of saving lives. The dangers of appearing self-serving and misleading are genuine, but ultimately the potential to change dire events is too important to be surrendered lightly.

Additional details






How to cite this resource

Citation styles vary so we recommend you check what is appropriate for your context.  You may choose to cite Oxfam resources as follows:

Author(s)/Editor(s). (Year of publication). Title and sub-title. Place of publication: name of publisher. DOI (where available). URL

Our FAQs page has some examples of this approach.

Related resources

Here are similar items you might be interested in.

Browse all resources