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In response to the global inequality crisis and the links between inequality and poverty, Oxfam launched Even It Up, its biggest-ever worldwide campaign. In 2014, Oxfam undertook a global online conversation between programme staff and partners, which encouraged reflection on the drivers of inequality and how Oxfam should tackle them.

This guide is about inequality in all its forms. It contains practical advice on how to find and use reliable data on inequality in advocacy and campaigning. The guide was developed in response to requests from staff who wanted to have a stronger and shared understanding of the most important drivers of inequality. It has been used by Oxfam teams in several countries to help integrate inequality into country programme strategies.

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