Participatory content creation: voice, communication, and development
This article uses the example of a mobile mixed-media platform – a converted three-wheeled auto-rickshaw – in Sri Lanka in order to explore whether and how content-creation activities can enable marginalised communities to have a voice. It draws upon research into participatory content-creation activities conducted in 15 locations across India, Indonesia, Nepal, and Sri Lanka. The main findings are: the need to pay attention to context when thinking about what might be locally appropriate, relevant, and beneficial in terms of participatory content creation; the benefits that can be gained from creatively reaching out to and engaging marginalised groups and encouraging a diversity of voices; the usefulness of locally produced content for generating local debate around local issues; and the benefits of encouraging participation at all stages of content creation, so that content is locally meaningful and might lead to positive social change.
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