Notification

23 million people in the Horn, East and Central Africa are facing facing severe levels of hunger. Donate now.

Available documents

No available documents


Oxfam Policy & Practice provides free access to Gender & Development and Development in Practice journal articles.

Download from publisher

Overview

This paper presents a product development methodology for use with indigenous rural workers. It is based on the revival of cultural and social values, with a focus on the conservation of natural resources. Illustrated by the case of Mixtec craftswomen in Mexico, this paper shows how poor groups can improve their living conditions through innovation and the diversification of their products. The process combines techniques of product development based on marketing, with a participatory focus and continuous improvement, in order to develop a unique and high-quality product that can be more successfully marketed. The craftswomen are now able to plan their production and can evaluate and commercialise their products.

This article is hosted by our co-publisher Taylor & Francis.

Publisher(s)

Editor(s)

DOI

10.1080/0961452042000191213

How to cite this resource

Citation styles vary so we recommend you check what is appropriate for your context.  You may choose to cite Oxfam resources as follows:

Author(s)/Editor(s). (Year of publication). Title and sub-title. Place of publication: name of publisher. DOI (where available). URL

Our FAQs page has some examples of this approach.

Related resources

Here are similar items you might be interested in.

Browse all resources