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The current EU sugar regime is drawing to a close. Soon ACP sugar exporters such as Fiji will face substantial cuts in the preferential prices they currently receive. For the Fijian sugar industry, this is a worrying prospect. Europe has defined the shape of the Fijian sugar export sector since its inception. The EU now has a clear obligation to assist the industry to adjust to a new era of trading. Investment in sustainable technology (bagasse electricity generation and sugar-based fuel ethanol) offers a way to revitalise the sugar sector and restore its profitability. Through investing in technology, the EU can give lasting assistance for a sector that remains vitally important for Fiji, and for the wellbeing of all its citizens.

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