This ethnographic study of a participatory video workshop conducted with rural women in Fiji observed how communities engage with processes of production for empowerment, and the implications for dialogue, community building, and representation within Fiji’s fragmented multicultural society. The study found that rural women in Fiji integrate local norms and practices in the production of programme content, and use social capital – their relationships and social networks – as a key element in video production to highlight community needs and linkages. The content produced by the women gave significance to women’s work, their abilities, their skills, and their potential as income producers, as well as their empowering networks.
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