Gadsby, Nick

This research study across three countries – Kenya, UK, and Zimbabwe – was carried out to identify the dominant narratives that influence public perceptions of care and informal work. It enabled the researchers to develop and test new narratives that could be used to improve public attitudes towards care and informal work. Creating new stories […]

Across the UK, many people providing paid and unpaid care – including parents and guardians of children, paid care workers, and unpaid carers – experience poverty, and great physical and emotional pressures. This is because the care they provide remains largely taken for granted and is not properly supported by governments and wider society. In […]