Paid care

This briefing paper shows how the undervaluation of paid and unpaid care drives poverty and inequalities across Britain, and it outlines a transformational vision for change. Every day, millions of people, mostly women, provide essential paid and unpaid care for children and disabled, ill and older people. Yet their huge contribution remains widely unseen, undervalued […]

This research study across three countries – Kenya, UK, and Zimbabwe – was carried out to identify the dominant narratives that influence public perceptions of care and informal work. It enabled the researchers to develop and test new narratives that could be used to improve public attitudes towards care and informal work. Creating new stories […]