Narratives

Unpaid Care and Domestic Work (UCDW) and Paid Domestic Work (PDW) are essential to societal wellbeing. However, these activities often carry negative perceptions, attitudes and beliefs when performed by men and boys. As a result, women and girls typically shoulder the primary responsibility for performing UCDW. Similarly, society often undervalues PDW by perceiving it as […]

This research study across three countries – Kenya, UK, and Zimbabwe – was carried out to identify the dominant narratives that influence public perceptions of care and informal work. It enabled the researchers to develop and test new narratives that could be used to improve public attitudes towards care and informal work. Creating new stories […]

Dominant narratives promoting economic growth at the expense of state institutions and basic social services have long underpinned a neoliberal model of spiralling debt and austerity in the MENA region. This exacerbates political capture and inequality and takes shape in an environment of media concentration and shrinking civic space. It is important for change movements […]