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Overview

Although the confluence of Fair Trade and organic agriculture has become a salient phenomenon, they contradict each other at the production level: Fair Trade focuses on specific products, while organic agriculture targets production units. This article explores how Southern small-scale producers cope with this discrepancy, by observing one farmers’ group’s attempt to obtain the two certifications in India. This case study identifies stakeholders who react to the two certifications differently under different livelihood strategies. Combining the two initiatives may not always be the best practice for realising poverty reduction and environmental conservation -aims which the initiatives have in common.

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DOI

10.1080/09614524.2011.543277

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