Export Marketing for a Small Handicraft Business

Overview

Small-scale handicraft producers often lack adequate marketing experience or support structures, particularly for exporting. Export Marketing for a Small Handicraft Business, a book written in plain, jargon-free language, provides vital information to help producers export more effectively. Keeping the perspective and situation of small-scale handicraft producers firmly in mind, the author covers many aspects of exporting: how to reach and maintain contact with customers, designing and production for overseas markets, presentation and packaging, quality control, supplying to specification, and the various formalities and documentation involved in exporting.