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The implementation of health programmes by external health professionals (‘givers’) in disadvantaged communities (‘receivers’) faces a variety of interactional barriers, some of which can be appreciated within the framework of the doctor-patient relationship. This article identifies the problems of cultural dissonance, unrealistic expectations, hostility, and non-cooperation that sometimes arise within the giver-receiver relationship, and outlines strategies to deal with them. The recognition and resolution of these issues are important to ensure the success of health programmes.

This article is hosted by our co-publisher Taylor & Francis.

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