The escalation of violence in Gaza and Israel is leaving people in Gaza in urgent need of humanitarian support. Please donate now.

Available documents


This case study shows how fair trade and other mission-led enterprises can be economically viable while simultaneously generating important social and environmental benefits. In contrast to conventional business models which prioritize short-term financial returns to shareholders, mission-led businesses put social and environmental goals on a par with economic ones, thereby overcoming a key structural driver of inequality and environmental damage. The case study focuses on Ghana but shows how the WFTO, a global umbrella organization, is enabling many small mission-led businesses to spread horizontally and bring the fair trade model to scale while staying rooted in their local community. The case study suggests that scaling could be accelerated with supportive government policy.

Additional details







How to cite this resource

Citation styles vary so we recommend you check what is appropriate for your context.  You may choose to cite Oxfam resources as follows:

Author(s)/Editor(s). (Year of publication). Title and sub-title. Place of publication: name of publisher. DOI (where available). URL

Our FAQs page has some examples of this approach.

Related resources

Here are similar items you might be interested in.

Browse all resources