Notification

23 million people in the Horn, East and Central Africa are facing facing severe levels of hunger. Donate now.

Available documents

Overview

Social norms refer to the shared expectations held by a given community. They are often held in place by social approval or rewards for conformity, and by disapproval or sanctions for transgressions. Understanding how and why social norms hold sway can provide a powerful means for understanding the gendered division of work that prevails in many communities and inform strategies aimed at promoting change. This report summarizes the main findings from the qualitative research conducted in August 2017 to support on the identification of the main social norms related to unpaid care and domestic work in rural communities in four districts in Zimbabwe. The research served to identify who the leaders are that communities look up to in order to validate social norms change. It helped to identify nascent opportunities for changes in the gendered division of labour, and what the implications are of the findings for planning and practice in addressing inequalities on unpaid care and domestic work.

Additional details

Author(s)

Publisher(s)

DOI

10.21201/2017.2210

ISBN

978-1-78748-221-0

How to cite this resource

Citation styles vary so we recommend you check what is appropriate for your context.  You may choose to cite Oxfam resources as follows:

Author(s)/Editor(s). (Year of publication). Title and sub-title. Place of publication: name of publisher. DOI (where available). URL

Our FAQs page has some examples of this approach.

Related resources

Here are similar items you might be interested in.

Browse all resources