Advocacy communication is now a key action term in development discourse. Advocates are usually issue- or programme-oriented and do not often think in terms of an ongoing process of social change in general, or peacebuilding in particular. The resolution of an issue or the initiation of a programme are ends in themselves. Thus, the primary aim of advocacy is to foster public policies that are supportive to the solution of an issue or programme. Since public policies must be viewed as an integral part of development processes, the kind of advocacy we advocate is participatory.
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