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What poverty is and how it should be understood has long been debated. In the news media, some ideas about poverty become more powerful than others, helping to shape what is recognized to be ‘common sense’. News narratives can play a central role in reflecting and reproducing, challenging and transforming ideas on poverty. They can influence policy makers and public opinion, and shape how poverty may be encountered and experienced by ordinary people.

This report unpacks current news media narratives on poverty in Wales: it aims to understand how and why poverty is represented in the news media in the way that it currently is; and explores how news coverage on poverty can be as accurate and as meaningful as possible in representing the stories, issues and experiences of poverty in Wales today.

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