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In most developing countries, the subject of sexuality and reproductive health of young people is often seen as taboo due to local culture and religion. New technologies offer a safe space for young people to engage with information around sexual and reproductive health rights, free from the social taboos that preclude discussion around these issues. These technologies enable them to be empowered to make healthy decisions with regards to their sexual and reproductive health rights (SRHR). Launched in 2013, Learning about Living Mali, locally known as Info Ado: Apprendre a Vivre Mali, harnesses the potential of new media to create innovative, dynamic tools that empower young people to speak out and demand their sexual and reproductive health and rights.

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