This paper describes the approach to measuring social norms related to unpaid care work in Oxfam’s Household Care Survey (HCS), and discusses benefits and limitations of this approach. The HCS is a quantitative research tool developed through Oxfam’s Women’s Economic Empowerment and Care (WE-Care) programme. It measures adults’ and children’s time spent on unpaid care work (including caring for people and domestic work) and factors that influence this distribution within the household. An important component of the survey is understanding social norms, and in particular gendered social norms, related to care work.
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