Traditional markets are at the heart of economic and social life in many cities, but in many, supermarkets and commercial centres are replacing the markets as governments pursue modernisation strategies. HealthBridge in Vietnam engaged in a multi-faceted advocacy campaign to show the importance of the markets in the country’s capital, Hanoi, for women’s livelihoods, the local economy, health, and the environment. The aim was to change attitudes among decision-makers and ensure the survival of markets as a relevant and positive aspect of life in the city.
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