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This case study shares the experience of the Colombia Economic Justice Programme in implementing a leveraging strategy – to replicate the flagship experience of Bogotá in the creation and consolidation of alternative, direct, and fair marketing channels operating between rural producers and urban consumers – which produced effective scaling in 24 municipalities of the central region of Colombia.

The scaling was promoted and accompanied by Oxfam, but neither the execution nor the funding have been our responsibility. Local authorities, responding to advocacy, the impact, and emblematic example of the experience in Bogotá, have created the conditions for improving access to markets for small-scale producers and to food for urban dwellers.

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